2.ROAD SAFETY RESEARCH ANALYSIS

CrossRoad Traffic behaves as a bridge between road safety research and industry, targeting to make use of the latest knowledge on human behaviour and risk management for the customers. We are directly involved in a various number of research projects.Thus research experience contributes to develop new knowledge or new approaches to road safety.

In the road safety researches, the Company considers;

-Main factors in road safety such as human, road, city, vehicles

-Risk factors such as distractions

-Risk groups like children, youth and older people

-Psychological elements such as behaviours, attitudes, perceptions, thoughts and

motivations

-Different methodologies like documental, population, observational, experimental

and statistical