4.ROAD SAFETY MARKETING COMMUNICATION

 

CrossRoad Traffic helps you in using a range of promotional tools, such as advertising and public relations, to present your chosen road safety messages.

Road safety activities are very successful when supported by efficient marketing communications.Marketing communications is an important tool in educating the public on using the roads safely and in changing driver behaviour.

All communications should be road casualty data-led, ensuring that campaigns are properly targeted at priority road casualty groups.

Our support services comprises of:

  • Assistance in the creation of media and marketing campaigns
  • Production of effective communications strategies
  • Advice on promoting road safety activities
  • Guidance on and assistance with media relations